Posted on Wed, Nov 14, 2007, at 10:30 PM
(4 comments)
Last week a customer of mine who owns and runs a company gave me a little insight into his hiring practices for finding motivated salespeople. I found it to be an interesting twist on HR, one that my friend Charmel, a local recruiter, may disagree with.
My client told me that he likes hiring sales people who are hungry to earn money. That seems pretty common, but he can sometimes take this a step further. He goes so far as choosing a candidate who has a tendency to extend himself or herself financially. He believes these salespeople, given difficult but realistic quotas, are more likely to achieve and often exceed them. They attain high goals because they need to earn higher commissions and bonuses due to the lavish lifestyle they enjoy. They have given themselves no choice but to succeed.
At first this seemed brilliant to me. But somewhere deep inside me there were caution lights & sirens going off. This salesperson is either going to be a complete success or a disastrous failure; there’s not much middle ground for them. One or two bad months and this person could be in a financial hardship situation. All of a sudden, instead of concentrating on work they are trying to sell an extra sports car or they are worried if they can refinance their home. Or worse, they are doing shady things in your business to inflate numbers or overcharge customers. Ouch.
There is something to be said for having people on your sales staff who are money motivated but care always needs to be employed. Some people say that 'money is the root of all evil.' They are misquoting the Bible. It states ‘the love of money is the root of all evil.'
One exercise to use with new salespeople is to have them complete the sentence: I work in order to.... When I first answered this question in 1994 I said 'to earn money.' My salesmanager asked me what I would do with the money. At the time I talked about the car I wanted, where I wanted to live, places I wanted to travel, etc. As I talked it out I began to catch my own vision of why I was working.
Now I am fortunate enough to love what I do but also to work so I can afford all the things my family deserves, give back to the community and help others by practicing my craft.
My Best,
Jeff Collins
Professional Haberdasher
www.MyHaberdasher.com